We believe that for every challenge facing society and our environment there’s a community (audience) that can fix it.

We just have to activate them.

 
 
 

Every production has the potential to be impactful. (And we mean it - we work with ALL genres) 

But, truly lasting impact requires holistic strategies.

 

To achieve this, we must activate the right communities with the right levers at the right time. 

Our effective 16-step strategy activates key communities through three powerful levers:

Perception, behaviour and structure.

We take a bespoke approach for each production,

finding the right levels of activation for each community.