BAFTA Albert Campaign: Putting Nature In The Picture

In collaboration with BAFTA Albert, we produced the #PuttingNatureInThePicture. The data is clear: nature underpins every single aspect of our lives, and the screen industry holds extraordinary power to help turn the tide toward a healthier, more abundant world.

When we treat nature as an active narrative force - rather than just a scenic backdrop - it opens up endless creative possibilities for deeper storylines, richer characters, and real-world impact.

Equipping Creators with a Practical 6-Point Guide

To help creators put these concepts into practice, we developed a simple 6-point Creative’s Guide. Designed to sit alongside BAFTA Albert's campaign showreel, this tool gives writers, directors, and producers actionable ways to nature-charge their stories and productions.

A massive thank you to the dedicated team at BAFTA Albert, alongside the industry partners at Warner Bros. Discovery, UKTV, Sky, Netflix, Open Planet, ITV, Channel 4, BBC, Universal Production Music, Aardman Animations, Bad Wolf, and all the brilliant collaborators who made this initiative possible.

Here’s to screen storytelling that not only entertains, but actively helps restore our planet. Give the guide a try, and get in touch with our team if you'd like to collaborate!

📄 Download the Creative’s Guide: https://baftaalbert.org/wp-content/uploads/2026/06/Putting-Nature-in-the-Picture-A-Creatives-Guide.pdf

👉 See the campaign: https://baftaalbert.org/putting-nature-in-the-picture/