Sky's first ever impact strategy commission & Jackson Wild Award finalist!
In August 2024, Humble Bee Films brought us on board to develop the impact strategy for Moon: Nature’s Secret Force. We designed fifteen distinct approaches, mapping each directly to tangible, real-world outcomes linked to the series' storylines.
Working closely with Sky’s Responsible Productions Lead, Charly Conquest, one concept stood out as the ideal candidate for Sky’s first-ever official impact commission: the elephant-and-bee story featured in Episode 1.
Listening First: Human-Elephant Conflict in Tanzania
Human-elephant conflict is deeply complex. For rural farmers facing aggressive herds, proposed solutions like beehive fences are often met with understandable skepticism.
To open an authentic dialogue, our strategy focused on creating a bespoke, Swahili-language short film. By showcasing real stories from Tanzanian communities already using beehive fences successfully, the film encourages peer-to-peer knowledge exchange across high-conflict regions.
From Concept to Commission
Integrating impact costs directly into the production budget allowed Humble Bee Films to present a streamlined, cost-effective plan that Sky approved. Building the impact framework early in production gave us a major advantage - it meant we could maximise existing communications, archive footage, and production resources from day one.
Key elements of the production included:
Collaborative Filmmaking: Combining natural history archive footage with new footage filmed by local Tanzanian filmmaker Michael Ndosi.
Local Voice: Narrated by Wild Survivors’ own Masaka Masalu to ensure cultural resonance and community ownership.
Cross-Sector Coordination: Managing copyright, distribution timelines, and multi-partner communications alongside Charly Conquest at Sky and Humble Bee Films.
Community Engagement & Grassroots Rollout
Impact isn't just about making content; it's about getting it to the people who need it most. Wild Survivors is spearheading a series of community screenings throughout 2026. To extend our reach beyond physical events, the film has also launched on YouTube, empowering local organisations across Swahili-speaking regions to host their own sessions.
Measuring Real-World Change
Tracking perception and behaviour change is vital to proving impact. Wild Survivors will carry out ongoing monitoring through its trained community team members, collecting data that we will culminate in an impact report.
A Scalable Model for Environmental Broadcasting
While impact production remains an emerging discipline in mainstream television, this milestone project proves what is possible. When broadcasters, production houses, local conservation partners, and impact producers align early, we can deliver deliberate, lasting change on the ground without breaking the budget.
🗣️ We are proud to announce that this film is a finalist in the Jackson Wild Media Awards 2026 for its impact campaign.
👉 Watch the film on YouTube: https://www.youtube.com/watch?v=QWMgFUVXGy0